This Privacy Policy explains how independentartistgroup.co.uk ("we", "us", or "our") collects, uses, and protects the personal data of visitors to our avantgarde casino review website. Independentartistgroup.co.uk acts as the data controller for all personal information processed in connection with your use of this site. By continuing to browse independentartistgroup.co.uk, you acknowledge that you have read and understood the practices described below. This policy was last updated in 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and any message content you voluntarily submit when reaching out to our team.
- Newsletter sign-ups: your email address if you subscribe to updates about avantgarde casino reviews published on independentartistgroup.co.uk.
- Comments and feedback: any opinions or ratings you choose to post in response to our casino review content.
Information Collected Automatically
- IP address and approximate location: gathered automatically when you access independentartistgroup.co.uk to help us detect your region and ensure content is appropriate for GB visitors.
- Browser and device data: including browser type, operating system, screen resolution, and referral source.
- Behavioural analytics: pages visited, time spent on each page, click patterns, and navigation paths across our casino review content.
- Affiliate click-through data: records of outbound clicks to casino operators, tracked for the purpose of affiliate commission attribution.
Cookies We Use
Independentartistgroup.co.uk uses cookies and similar tracking technologies to ensure the website functions correctly, to analyse traffic, and to support our affiliate partnerships. You may manage your cookie preferences through the consent banner displayed on your first visit to our site.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on independentartistgroup.co.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on user behaviour to help us improve our avantgarde casino review content and site performance. | Up to 2 years |
| Affiliate / Marketing | Tracks outbound clicks to casino operators for commission attribution and performance reporting. | Up to 90 days |
| Preferences | Remembers your cookie consent choices and display settings when you return to independentartistgroup.co.uk. | Up to 1 year |
| Third-Party Embeds | Set by embedded tools such as video players or social sharing widgets integrated into our review pages. | Varies by provider |
How We Use Your Data
- To operate, maintain, and continuously improve the independentartistgroup.co.uk website and its casino review content.
- To respond to enquiries and support requests submitted through our contact channels.
- To send newsletters or editorial updates to subscribers who have given explicit consent.
- To measure and analyse site traffic and user engagement using analytics tools.
- To track affiliate link performance and fulfil our obligations to casino operator partners.
- To detect and prevent fraudulent activity, abuse, or security threats on our platform.
- To comply with applicable legal and regulatory obligations under UK law.
Legal Bases for Processing
Independentartistgroup.co.uk processes personal data in accordance with the UK GDPR and, where applicable, the EU GDPR. Our legal bases for processing are: consent — where you have actively opted in, for example by subscribing to our newsletter or accepting non-essential cookies; legitimate interests — for analytics, site security, and affiliate tracking, where those interests are not overridden by your rights; and legal obligation — where processing is required to comply with applicable UK legislation. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Third Parties & Affiliate Links
Independentartistgroup.co.uk contains affiliate links to licensed casino operators. When you click one of these links, you will leave our site and be subject to that operator's own privacy policy. We may receive a commission if you register or deposit following such a referral. We also share anonymised analytics data with third-party providers such as Google Analytics to help us understand site performance. These providers are contractually required to handle your data securely and may not use it for their own independent purposes. We do not sell personal data to any third party.
Your Privacy Rights
- Right of access: request a copy of the personal data independentartistgroup.co.uk holds about you.
- Right to rectification: ask us to correct any inaccurate or incomplete personal information.
- Right to erasure: request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to data portability: receive your data in a structured, commonly used, machine-readable format.
- Right to object: object to processing based on legitimate interests or for direct marketing purposes.
- Right to restrict processing: ask us to pause processing of your data in certain circumstances.
- Right to withdraw consent: withdraw any previously given consent at any time via our cookie settings or by contacting us directly.
To exercise any of these rights, please contact the independentartistgroup.co.uk team using the details provided in the Contact section below. We will respond within 30 days in line with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
Data Security & Retention
Independentartistgroup.co.uk employs appropriate technical and organisational security measures — including encrypted connections (HTTPS), access controls, and regular security reviews — to protect your personal data against unauthorised access, loss, or disclosure. We retain personal data only for as long as is necessary to fulfil the purposes described in this policy or as required by law. Contact form data is typically retained for no longer than 24 months. Analytics data is retained in aggregated or anonymised form and does not identify you personally beyond the retention periods stated in the cookie table above.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by independentartistgroup.co.uk, please contact our team using the following details:
- Website: independentartistgroup.co.uk
- Email: privacy@independentartistgroup.co.uk
- Postal address: Independentartistgroup, United Kingdom
We are committed to addressing all privacy-related enquiries prompt