Some of the links you find on independentartistgroup.co.uk are affiliate links, meaning we may earn a commission if you click through and sign up or deposit at a recommended casino. This commission comes entirely from the operator — it never adds a single penny to your costs. We believe you deserve to know this upfront, so here it is, stated plainly before anything else.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells a casino operator you arrived via our site. When you click one of these links and then complete an action — such as registering an account or making a deposit — the operator pays us a fee for the referral. This is a standard practice across the internet and is how many review and comparison websites fund their operations. The link looks and behaves exactly like any other link; the only difference is an invisible tracking code attached to the URL.
Not every link on independentartistgroup.co.uk is an affiliate link. We also link to licensing authorities, responsible gambling organisations, and other informational resources with no commercial relationship whatsoever.
How We Earn
The table below explains the three most common points at which a commission might be generated, and — most importantly — what each of those points costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on our site | Nobody yet — clicking alone triggers no payment | £0 / None |
| You register a new player account at a casino | The casino operator pays us a referral fee | £0 / None |
| You deposit and play at a casino | The casino operator shares a portion of its revenue with us | £0 / None |
| You claim a bonus via our link | The casino operator covers any associated affiliate cost | £0 / None |
How This Affects Our Reviews
The short answer is: it doesn't. Every review published on independentartistgroup.co.uk is written independently by our editorial team. Rankings, scores, and recommendations are determined by our assessment criteria — not by the size of a commission, the existence of a commercial agreement, or any other financial arrangement. No casino can pay to appear at the top of our lists, and no casino is penalised for choosing not to work with us.
We are equally willing to publish critical findings. If a casino scores poorly on licensing, slow withdrawals, or weak customer support, that assessment will appear in our review regardless of its affiliate status. Our audience's trust is worth more to us than any single referral fee.
Our Review Methodology
Every avantgarde casino we assess on independentartistgroup.co.uk is evaluated against the following core criteria:
- Licensing and regulation — valid licence from the UK Gambling Commission or equivalent authority
- Bonus terms and fairness — wagering requirements, time limits, and overall value
- Game selection and software quality — range of titles, developer partnerships, and RTP transparency
- Payment methods and withdrawal speeds — available options, processing times, and fee structures
- Customer support — availability, response times, and quality of assistance
- Responsible gambling tools — deposit limits, self-exclusion, and links to support organisations
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with UK advertising standards, independentartistgroup.co.uk discloses that material connections exist between this site and certain casino operators. Where affiliate relationships exist, they are covered by this disclosure. We are committed to honest, transparent communication with every visitor to our site.
Your Choice
You are never obligated to use our links. Every casino we review can be found directly by searching its name, and you are entirely free to visit any operator through your preferred route. Using our affiliate links helps support the running of independentartistgroup.co.uk at no cost to you, but the choice is always yours.
Questions
If you have any questions about our affiliate relationships, how a specific review was compiled, or anything else covered on this page, please reach out to us directly through the contact page at independentartistgroup.co.uk. We are happy to explain our process in as much detail as you need.